Every fashion industry around the world is known for something. New York runways brim over with edgy fashion, Paris models show the classics and contemporaries in luxurious fabric, but London fashion has it all. You might wonder what makes London fashion the most desired style in the world, but a flip through British magazines will show you why those wearing London fashion are having lots more fun.

In addition to years of having British style gurus to guide the direction of London fashion, designers know that people want to wear clothing that reflects their own personality and style. Whether the occasion is another day working at the bank, a black tie evening gala or a shopping date with friends, London fashion is conservative but elegant when it needs to be, fun when it can be, but always stylish.

What London fashion isn’t is almost as important as what it is. Never boring, never stuffy, and never outdated, the London style of dress remains on the cutting edge of fashion, often staying ahead of other fashion trends. Just because a person works in a stuffy environment doesn’t mean their attire has to match. The array of stylish accessories can add a splash of fun to a conservative outfit without pushing it beyond conservative.

The influences of designers such as Whitney Port and Vivienne Westwood, as well as celebrities such as Kate Moss and Victoria Beckham, have helped shape and change London fashion over the years. But through the changes and metamorphoses, a few things have remained the same– the clothing is elegant and unique. Whether you’re decked out in one of Victoria Beckham’s long evening gowns or wearing one of Whitney Port’s funky tribal print Zuri Wrap dresses, the fashion in London is all about making a statement and having fun with your clothing.

People come from all over the world to experience the fashion in London and take part in the multicultural experience of London fashion shows. The eclectic styles, mixed with high-end fashion make for a magical experience for those who attend the shows. But those who reside in London know that style, fun and uniqueness are what make their fashion the most desired in the world.